About
RIDER OF LIFE®: The Echo of the Alps for Adventurous Spirits
RIDER OF LIFE® is more than a brand, it's a manifesto. Born in the heart of the majestic Swiss Alps and the Aosta Valley, our inspiration draws its source from the magical nature and the authentic perfection of its inhabitants. It is from this unique symbiosis that emerges the essence of RIDER OF LIFE®, a brand dedicated to those who fully embrace their existence, who live each moment with intensity and who are proud to show themselves to the world as true "riders of life." We embody supreme quality for all those who identify with this bold and passionate state of mind. Every piece of RIDER OF LIFE® sportswear is designed to reflect this excellence.
Our Quest: Elevating the Spirit of Riding to the World Summit
Our mission at RIDER OF LIFE® is clear and ambitious: to propel extreme sports to new heights, raising them to the top of the world. We aspire to unite the riding community , to strengthen its bonds and make it more powerful, more visible and more widely recognized. At RIDER OF LIFE®, we believe in the power of the collective. Our group is proudly composed of riders from various disciplines , sharing a common vision and helping each other to surpass themselves every day. This synergy is the driving force behind our evolution and that of each of our members, and our RIDER OF LIFE® sportswear is the symbol of this unity and constant progression.
The RIDER OF LIFE® Commitment: Performance, Progress and Planet through our Sportswear
RIDER OF LIFE® is a brand designed for those who are fully committed to their personal development, with the determination to become the best version of themselves. True riders of life are, above all, passionate. They have an unconditional love for sport, physical activities and movement in all its forms. Beyond performance, they place the utmost importance on their image – the one they project and the one they have of themselves – as well as the health of our precious planet . That's why at RIDER OF LIFE®, we strive to make our sportswear as sustainable as possible , thus ensuring its longevity and minimizing its environmental impact. Every piece of RIDER OF LIFE® sportswear is a promise of lasting quality.
We firmly believe that every piece of RIDER OF LIFE® equipment, and especially our sportswear , we design and offer is more than just an accessory. It’s a catalyst that will help you achieve your best performance , push your limits and achieve your most daring feats. Every piece of RIDER OF LIFE® sportswear is designed to support you in your quest for excellence.
#RideYourLife – Join the RIDER OF LIFE® community and fuel your passion with our high-quality sportswear .